Almost a third of SMEs claim that they are using a broker less than they used to, according to the 2018 Vero SME index.
Notably, the report says, SMEs dissatisfied with their broker are significantly more likely to have reduced their usage of brokers, suggesting that improving client satisfaction could dissuade clients from exploring other purchase channels.
Enter chatbots and virtual assistants – technologies that could help enhance customer experience.
In a session at the Insurtech Summit 2019, Michael Graham, Chief Executive Officer at Mercurien Insurance, an early adopter of this technology will delve into how chatbots can revolutionise the customer journey within the insurance sector.
In this session, you will learn about overcoming the challenges of deployment, how to improve customer experience by continuously improving the bot, how to cultivate a culture that is open to failures and how to keep up with cutting edge technologies.
Other sessions at the summit will explore different technologies and how brokers can implement them in their workplace. To find out more, go to www.ibinsurtechsummit.com
Super Saver registrations are currently open. The Summit sold out in 2018, so Insurance Business readers are encouraged to book early or miss out.
The Insurtech Summit will be held at the Westin Sydney on Thursday, February 28.